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SEAN “DIDDY” COMBS REVEALS NEW “I AM KING” FRAGRANCE IMAGE ON TIMES SQUARE BILLBOARD

SEAN “DIDDY” COMBS REVEALS NEW “I AM KING” FRAGRANCE IMAGE ON TIMES SQUARE BILLBOARD

New Image replaces iconic Sean John Campaign for several months

November 24^th, 2008 – Sean John Fragrances, creator of Unforgivable, the top selling men’s and women’s scent, today unveiled the campaign image of Sean “Diddy” Combs’ newest men’s fragrance, I Am King, on what continues to be the largest billboard ever to hang in Times Square, The new campaign will also appear on Los Angeles’ prestigious Sunset Boulevard, as well as other marquis billboard locations in New York, Los Angeles, and Miami. The billboard portrays Sean “Diddy” Combs dressed in a sleek, white tuxedo, with an image of his new men’s fragrance, I Am King. Impeccably put together, he is the ultimate man of power. He is daring and mysterious, refined and sexy. The new fragrance advertisement will replace what has become one of the most well known images in New York City, where Combs holds his fist triumphantly in the air.

Located at Broadway and 47^th Street, the billboard is front lit, screened vinyl canvas measuring 172 X 54 feet and can be viewed while heading downtown.

Sean “Diddy” Combs said, “I am really proud of the new billboard and of the message that it conveys to everyone who gets to see it. I AM KING is not just about me, but every man. We are all descendants of kings. And if all men believe in that, we can accomplish anything. This image pays tribute to that belief, that ideal.”

Only Sean “Diddy” Combs could debut I Am King, a scent designed to inspire those who dream big and aspire for greatness. I Am King makes the ultimate statement for today’s ambitious go-getter: Here I am, in all my glory. Smell the power. Feel the success. It represents a lifestyle everyone desires to live: exclusive, it’s about greatness, being at the top of one’s game. It’s for the achiever, the inspirer, the visionary. I Am King is about a man’s strength and style, his passion and taste for life. A hunger for the extraordinary – to believe in a dream.

I Am King empowers the modern man to take on the soul of a king and conquer his biggest dreams. It is only fitting for this image of empowerment to be displayed in the most sought after site in the world, Times Square New York. The billboard image and location reflect the true power and prestige of the fragrance, the man behind it and the men who will wear it.

An untraditional fresh fruity woody scent, I Am King combines clean notes with sensual fruits and warm skin nuances. Impossible to ignore, I Am King subtly surrounds the wearer in fresh comfort and attracts women to encounter its power. The bottle, shrouded with a chrome cap, incorporates sleek edges with a hint of classic style. It is pure luxury encased. I Am King embodies the Sean John lifestyle.

Sean John Fragrances will debut the power scent in December 2008 for the holiday season exclusively at Macy’s nationwide, before rolling out to department stores in February 2009. I Am King suggested retail price is $57 USD for 1.7 oz EDT and $74 USD for 3.4 oz EDT. I Am King aftershave balm suggested retail price is $54 USD for 3.4 oz and will be on counter in February 2009 for Valentine’s Day; I Am King shower gel suggested retail price is $25 USD for 6.7 oz and the deodorant suggested retail price is $18 USD for 2.5 oz; both items on counter in May 2009 (pre-cursor to Father’s Day). Additionally, I Am King Limited Edition, a 3.4 oz EDT with storybook featuring I Am King visuals and housed in a signed lucite case, will be also available exclusively at Macy’s for $100 USD.

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 135 countries and territories under well-recognized brand names, including Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series Skincare for Men, Origins, M•A•C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, Good Skin(TM), Grassroots, Sean John, Missoni, Daisy Fuentes, Tom Ford Beauty, Mustang, Coach and Ojon.

Anthony Hamilton – “Cool” featuring David Banne

Critical Praise for Anthony Hamilton:

“One of the most important R&B artists of his generation” – Newsweek

“One of the music industry’s best-kept secrets.” – People Magazine

The Song & Video:

Anthony Hamilton takes us back to our soulful roots on his video for “Cool” featuring David Banner. The video features shots of Hamilton and his girl relaxing at home, driving through the southern countryside and dealing with tribulations. The story highlights how good it feels be in love even when life’s occasional difficulties come along. Reassuring his girl over the hardships they face, Hamilton sings, “If you’re cool / Then I’m cool / Then we’re cool …Quit your crying lady / We can conquer the world.”  The southern drawl and raw persona of David Banner complements the comforting vocals of Hamilton to give the song a dynamic edge. Hamilton’s new album The Point Of It All hits stores on December 16th.

The Background:

Anthony Hamilton, a Charlotte, North Carolina native is a six-time Grammy nominated singer/songwriter who has been wooing fans with his soulful vocal stylings for years. Hamilton started his career as a youngster singing in his church. As a teenager he made his rounds in the local Charlotte nightclub and talent show circuit. A 1993 trek to New York City resulted in his signing with UpTown Records. Thus began a six-label odyssey that tested Hamilton’s patience and perseverance. Hamilton’s career-molding break arrived in 2002 when he sang the infectious hook on the Nappy Root’s “Po’ Folks.”  That performance netted the singer his first Grammy nominations for best rap/sung collaboration- and a new label, Jermaine Dupri’s So So Def imprint. A year later his platinum debut, Coming From Where I’m From was released. It was followed by the gold-certified Ain’t Nobody Worryin. Anthony Hamilton’s upcoming album The Point Of It All shows growth in subject matter, songwriting, and vocal experimentation. Chock full of romantic love songs as well as up-tempo tracks, the album proves that Anthony Hamilton is a talent to be reckoned with. The Point Of It All will be released on December 16, 2008 on So So Def/Zomba Label Group.