Nelly & Fergie – “Party People”

The Video:

Nelly and Fergie have teamed up to release the video for “Party People,” the first single from Nelly’s upcoming album Brass Knuckles. Set in a warehouse, the video captures a wild underground party scene. Mark Webb, known for his directorial work on videos for Maroon 5, Diddy, Ashlee Simpson, and Fergie, imbues the video with a stylized cinematic feel. Fergie, dressed in a black Moulin Rouge-esque number, flies through the party on a trapeze swing while Nelly and his crew storm the scene dressed uniformly in black suits and ties. The camera scans the crowd as lights flicker, dancers flip through the air, and the DJ keeps the party moving. The scene gets rowdy when Fergie and Nelly trade off verses of speed rhymes characteristic of midwestern rap. Fergie holds her own with a sexy street sass that complements the tough energy and dynamism we’ve come to expect from Nelly. Nelly rhymes, “I promise you derrty I’m one of a kind / Mold is broken / The formula’s mine / I killed the idea and destroyed the design.” The track is a signature Nelly club anthem with banging beats, club hook, and even a taste of chop and screw.

The Background:

Nelly, hailing from St. Louis, Missouri, is one of the best-selling rappers of all time. His albums have sold over forty millions albums worldwide and he is a three-time Grammy Award winner. His debut album, Country Grammar, became a sensation and he went on to release Nellyville, Suit, and Sweat, all of which reached the Top 10 Billboard Album Charts. Nelly’s latest album, Brass Knuckles, will be released on June 24, 2008.

Streams:

http://www.imeem.com/nelly/video/Yospospd

JR Writer “Do Dat”-(Babygrande Records) PROMO

SEAN “DIDDY” COMBS SAYS NO TO CHAMPAGNE AND TEQUILA

NEW YORK, N.Y (May 23, 2008) — Entertainment powerhouse, Sean “Diddy” Combs, today announced that he has given up champagne and tequila. “When I reach for a drink, I reach for Ciroc Vodka”. Combs said.

Combs, credited with raising the profile of hip hop culture in mainstream America, continues to profess his loyalty and love of his betrothed Cîroc Vodka, the ultimate premium vodka. False reports have been circulating that Combs was reveling with other brands.

“Cîroc Vodka and Diddy are a match made in party heaven. We are both at the top of our game and bring only the best to whatever we do. Nobody rocks a party like Diddy and there isn’t a better tasting vodka on the market – why drink anything else?” remarks Sean Combs.

The world renowned business entrepreneur, fashion designer, actor and music artist joined forces with Diageo, the world’s leading, spirits, wine and beer company early last year to create a groundbreaking alliance where he oversees all brand management decisions for Cîroc Vodka.

As a lifestyle and entertainment icon, Combs embodies the brand’s “Art of celebration” concept both personally and professionally and is committed to promoting responsible decision making when it comes to drinking.